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01-28-2008
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#1 (permalink) |
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Senior Member
Join Date: Dec 2006
Posts: 35,579
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Sean D'Souza: Playing tag to grab your customers' attention
Here's a challenge. Walk up to your customer, any customer, and ask them to state your tagline without looking at your business card. Watch that customer's face.First there's confusion. Then there's a desperate lunge at guesswork....
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